Farley Wealth Management

Farley Wealth Management Team

The Farley Wealth Management team strongly believes in comprehensive wealth management including investment management, liability management and investment planning. Having a strategic plan will help to ensure you are on track to meet your unique financial goals. We leverage the capabilities of our global resources and our team based approach to provide clients with a wide variety of vehicles to help them achieve success.

We routinely review your current financial position and reevaluate your short term needs and long term goals. Our commitment is to you, to help ensure you and your family are on track towards financial success.

We invite you to explore our website to learn more about us as a team and what we do. If you would like to discuss your individual situation we are happy to sit down with you. To learn more, call or send an email. We are looking forward to working with you.

Farley Wealth Management Team

Our team is positioned to provide you and your family with a superior experience. We strive to become the primary source of financial guidance for your family, providing you with comprehensive advice, financial direction, and risk management.

Zach Farley, Managing Director

Zach Farley

Managing Director - Investments

Jennifer Lyssy, Senior Financial Advisor

Jennifer Lyssy

Senior Financial Advisor

Melissa Ortiz, Senior Client Associate

Melissa Ortiz

Senior Client Associate

Joe Gonzales, Senior Operations Manager

Joe Gonzales

Senior Operations Manager
Vice President

Contact

We look forward to speaking with you.

Get In Touch
888.477.6310

Office Address
4500 North 10th Street, Suite 220,
McAllen, TX 78504

Hours
Mon-Fri: 8:30AM – 4:00PM

Email
Zach.Farley@wfafinet.com
Jennifer.Lyssy@wfafinet.com
Joe.Gonzales@wfafinet.com
Melissa.Ortiz@wfafinet.com

Personalized Guidance

At Conservant Financial, we understand that each client has unique financial aspirations. Our approach combines deep understanding and market expertise to develop strategies tailored to your needs, ensuring your path is aligned with your financial vision.

Comprehensive Planning

Our holistic strategies integrate all facets of your financial framework, ensuring that your investments and estate plans work synergistically for optimal results.

Dedicated Team

Our collaborative team of professionals brings a wealth of knowledge and diverse skills together, guiding you with insights that make a significant difference to your financial success.
Meet Our Team

Proven Outcomes

Join the community of successful clients who have effectively gained and safeguarded their wealth through our proven strategies and guidance focused on excellence.

Zach Farley

Managing Director - Investments

Background and Experience:
For over twenty years Zach has helped clients address their financial concerns and develop sound strategies by focusing on each individual’s specific needs. With extensive experience throughout major shifts in the markets, Zach has dedicated his career to delivering the personalized investment planning services his clients deserve. Since 2018 to present (2024) he has been recognized to the Platinum Council, this distinction is held by a select group of Financial Advisors within Wells Fargo Advisors Financial Network as measured by one or more of the following: completion of educational components, business production from the previous year, and professionalism. Additional consideration may have included best practices and team structures. He joined A.G. Edwards and Sons Inc., a  predecessor firm of Wells Fargo Advisors, in 2003 to take a more comprehensive approach in providing personalized financial advice for individuals and families.Zach’s passion for learning and teaching doesn’t end there. He earned his bachelor’s degree at Abilene Christian University in Abilene Texas. Spending a semester in Oxford London for Financial Planning studies gave him an additional passion for the trade, while there he traveled to numerous countries with the Financial Planning  Development Group with classes in Spain, France and Switzerland.

About Zach:
Zach spends his free time with his wife, Sarah and children Jackson & Savannah. He likes to stay active by skiing and rock climbing. Zach is active in his local church and passionate about animals and working with local shelters.“

My clients know they can count on me to help guide them in their financial decisions, whether big or small.”

Jennifer Lyssy

Senior Financial Advisor

Background and Experience: 
Jennifer has been helping clients develop sound financial strategies for their individual needs for over 20 years.Beginning her career in the financial services industry as an Investment Advisor in 1998 at PaineWebber, she quickly realized it was important to help her clients understand the “rules of the road” by first establishing a firm investment plan, not just focusing on investment products.In 2002, while at UBS PaineWebber, she obtained her Supervisory Series 9 / 10 registrations, taking on the role of Operations Manager, which allowed her to service both International and Domestic clients. It was built upon this strong operational and management background that Jennifer creatively connected the operational and management sides of the business, leading her to develop even more personally crafted solutions for her clients.In 2010, she was blessed with the opportunity to join her current business partner as a Financial Advisor for Wells Fargo Advisors. This step in her career added a new dimension to her ability to better provide her clients with personalized financial guidance and investment planning, built upon the solid relationships she has continued to provide to her clients and their families all throughout her career.

About Jennifer: 
Jennifer holds a Bachelor of Science degree from Texas A&M University and an MBA from the University of Texas Pan American (now UTRGV).Jennifer resides in Harlingen, TX with her husband Jeff and their four children Thomas, Anne Marie, Mary Catherine, and Joseph.  Away from the office, Jennifer loves to read, watch her kids participate in sports, and give back to her community. Her Faith is first and foremost in her life, and it is her continual hope that that she can be a blessing to others.

Melissa Ortiz

Senior Client Associate

With more than 23 years of financial services experience, Melissa understands the value of trust and building relationships with clients.  She handles the day-to-day administration of accounts and looks for opportunities to put a smile on clients’ faces.  She is a lifelong resident of the Rio Grande Valley and loves to travel but also enjoys spending time with her husband and daughter in the community that she loves.

Joe Gonzales

Senior Operations Manager

Joe Gonzales served as a client service and operations specialist for Wells Fargo Advisors.  With financial industry knowledge and experience dating back to 2010, he is focused heavily with a “Client First” mentality, with strong leadership and communication skills. He enjoys new challenges and working with the team to accomplish goals and an efficient work process.  Joe would be described as a person that is always willing to help the team and figure out creative ways to solve problems.

Joe has called many places his home over the years but New Mexico is where his heart is.  As an avid outdoorsmen, you will find him trail running, hiking, backpacking and fishing when he is out of the office.  He also enjoys his downtime whether that being going to the movies, helping his friends or relaxing reading a book.

Joe attended the University of Connecticut and the University of New Mexico and has his bachelor’s degree in Criminology.  Joe also has his series 7 and series 66 securities registrations and is insurance licensed in the state of New Mexico. 

Feel free to reach out to him with any operational questions, he would be happy to speak with you and learn more about your situation.